About the Project
Brand (noun) - from Old Norse brandr, "to burn"; a mark burned into cattle to show who owns them. But we are not cattle.
I've never understood the whole brand thing. So I made a t-shirt for myself because I wanted something more creative and meaningful than a company name on my chest, and more interesting than just a plain tee. Friends and family complimented it. Strangers stopped me on the street to ask about it. So I figured - why keep it to myself?
And that's how this project was born.